Website therapy and a roadmap
23 Zoom research calls with small business owners and entrepreneurs in the US, Canada, Australia and Europe: Pain points and successes when it comes to their websites and what they really would like.
23 Zoom research calls with small business owners and entrepreneurs in the US, Canada, Australia and Europe: Pain points and successes when it comes to their websites and what they really would like.
It started as a humble blogging tool.
Then it grew up. Turned out it could run full websites. For businesses. Nonprofits. Ecommerce. That don’t may not even have a blog.
Your website isn’t for the whole world. It would totally crash if they all came.
But we do want the right people to come. And take action once there.
I was working on my computer when an app glitched. If it happens once, chalk it up to gremlins.
Multiple times, the computer likely needs to be erased and everything reinstalled. Ouch!
The part of business (and life) nobody seems to like is making a plan for handling the unforeseen. When Crisis hits. But that won’t stop a Crisis from hitting and then we still have to deal with it.
Launching a new website is exciting!
It’s also a beginning. We need the website to do well for a long time. But that won’t happen automagically.
That’s the most common question I hear from people looking to get a website for their blog, business or organization.
But it’s starting at the wrong end…
Content can be a beast that is continually hungry and will never be satisfied. At least if the approach is to wake up on Monday morning and only then decide what to write this week.
Every website needs content. Of many different kinds. Then all those pieces have to be created. Which can be a daunting task.
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